I am
proud to report that Bulls patrons are the demographic gold standard among
Triangle consumers. A typical fan family is 35-54, 1-2 kids at home, $100K
earners, with college + post grad degree. (Scarborough)
We
aggregate their eyeballs for our sponsors within the Durham Bulls Athletic
Park, paid attendance averaging 545,000 over the past three seasons. That's
competitive with other sports teams in the region: Panthers/590K,
Hurricanes/500K, UNC/595K (football + men's hoops)
Because
we are in the business of family entertainment, our crowd is almost 50-50
male/female. Precisely, it's 53% male, 47% female.
Those
gender stats have generated a couple of marketing epiphanies:
...that
our marketing is best aimed at "Mom." She may not be the baseball fan
in the family, but she casts the deciding vote on family activities.
...families
are maddeningly busy!!!
And
that brings me to our current television campaign, promoting mini-plans. Our Family Plan is nine games (about two per month) on dollar hot dog night, with give-away items included, for $76.50 per seat.
Join us at the DBAP! ...watch a ballgame ...visit the playground ...catch a foul ball ...get an autograph at the dugout ...get a hug from Wool E. Bull ...eat a hot dog ...and some nachos and a funnel cake and some frozen custard. Indulge your family. Make family memories. With a FAMILY PLAN.
